Orange Cat

The Fusion: Orange Cat & Taurus Unite

In 2022, Orange Cat established a partnership with Taurus, a century-old bicycle manufacturer.

Taurus manufactures bicycles following a tradition that has been passed down through generations. Throughout more than 100 years of business, Taurus has maintained its core distinctive values upon which the identity and appeal of its bikes are based: craftsmanship, tradition, luxury, and performance. Taurus bicycles are still handcrafted, upholding the standard of quality and style from its inception.

Once upon a time, there was a king who loved riding his bicycle…

What might seem like the beginning of a fable is, instead, part of the history of our manufacturer. It originated in Milan in 1908 in a small workshop where bicycles were handcrafted with time-honed special attention to detail. This dedication to achieving perfection in all aspects of craftsmanship, elegance, and performance was key in earning Taurus love and appreciation from an attentive and demanding public. It is not surprising that this bicycle was the preferred bicycle of King Vittorio Emanuele III. A bicycle for royals that throughout the decades has continued to respect tradition without losing its iconic style. Taurus continues its innovative practice of sustainable innovation with current sustainable solutions. Taurus’ bicycles are timeless; leveraging a style that remains unchanged since its first prototypes. Its unparalleled standards of quality ensures durability that can withstand the rest of time.

The Taurus Tradition: German Influence and Origins

In 1908, engineers Vittorio and Umberto Fabbri founded Taurus. From its establishment until the First World War, Taurus imported components from Germany and completed the assembly process in its workshop in Italy. Traces of this German trade are still present nowadays in historical records of the Taurus crest which displays a harpy with extended wings. This mythological animal with the body of a bird of prey and a human head is found in one of the crests belonging to the city of Nuremberg.

During the 40s and 50s, Taurus’ success allowed them to open a second retail shop in Via Maiocchi in Milan, in addition to the original one in Piazza della Repubblica. In those years, model no.25 (naming bicycle models after numbers is an old Taurus custom) became the most popular style with its draw-rod break system inside the frame.

In the mid-50s, the Fabbri brothers sold the business to Mr. Fassi who then dedicated years of his life to the manufacture of bicycles. Production was moved to the Vanzaghello factory, and the company expanded its portfolio with the added manufacture of motorbikes. Later, Taurus also produced racing bicycles for athletes.

Embracing the Future: Taurus's Vision of Progress

September 2018

September 2018 marked Taurus’ 110th anniversary, and for its celebrations, Taurus hosted the show “People Beyond Design.” This event provided the company the incentive for the relaunch of model no.27, Taurus’s most recognizable design from the 1940s.

December 2018

In December 2018, Taurus partnered with SeHus and developed an e-bike line called “Linea È.” This product line included three new models of Taurus bicycles equipped with an assisted pedalling feature: “it’s a woman,” “it’s a man,” and the model “limited è.”

Today

Today is an unrivalled market leader through the 1900s, Taurus is in continuous development without leaving behind the tradition that has decreed its success. A new team of innovators are continuing the tradition with the same original passion for elegant and long-lasting bicycles.

Crafting Distinction from Simplicity

Taurus is recognized for its ability to convert simple details into distinctive and recognizable design while simultaneously satisfying the demands of an urban setting, such as Milan and Toronto. It combines Italian craft tradition and the vanguard of international design.

Find the Answers to all Our Frequently Asked

Via email or Text Messaging. Please identify the model and color of choice and a delivery address. Our goal is to provide personal and prompt service to our clients, therefore, we also have a dedicated phone line to assist you via text messaging or voice phone call right here in Toronto.

Yes

Our current capacity allows us to deliver our product only to clients from Toronto and the immediate GTA area. Based on an individual basis consideration to deliver outside of these geographic limits will be made. Our first shipment is in Toronto and delivery can be arranged with short notice

Our current supply provides one standard size for the Arrow and one for the Bow model. These sizes are the "standard" size for adults and can then be customized by raising or lowering the seat.

A bicycle maintenance schedule is dependent on the amount of riding time and the storage location when not used. The gearbox and chain are protected, therefore, these will remain lubricated and clean for years to come.